Social media is an affluent marketplace that be used to attract an international audience. Social media platforms serve hundreds of millions of users every day, which guarantees maximum exposure for your brand. Marketing on social media does not require a big budget, and some of it can be done free of charge. Creating a business account on all the leading social media platforms will allow you to build your company’s identity and interact with the audience on a personal level.
Social media marketing is a productive way of engaging new and promising leads, as well as keeping your existing customers/clients interested. Creating profiles or pages for your company on the following social media platforms will prove fruitful for your business:
With more than 2 billion active monthly users, Facebook is the number one social networking site for entrepreneurs worldwide. The Facebook marketplace allows you to publish customized ads to your target audience within a budget. The audience targeting system is highly sophisticated, giving you a wide assortment of narrowing factors to choose from. If you don’t have the resources to launch an independent business website right now, creating a Facebook business page is the next best alternative.
Millions of businesses use Twitter to make important announcements and issue press releases every day. Twitter is the place to make a statement and be heard. If you are doing great things, have a way with words, and understand what people want to hear, this is the platform for you. Let the world know what your brand is and what your business is all about.
If visual representations and speech is part of your brand, make the most of YouTube. Create a channel for your business and let people see what you can do. Comprehensive, engaging, and informative videos is what the general public prefers to long and boring literature.
LinkedIn is essentially known as the social media platform for professionals. It is a great place to interact with people from your industry and find new recruits. You may also connect with potential partners, clients, and customers.
The Millenials and Gen Z love Instagram for its fast pace design and visual appeal. It’s where you show your brand’s personality and be creative. It is not a place for heavy text, so you post photos and videos to tell your story.
It may sound surprising, but TikTok has become the favorite social platform for young influencers and marketers. If you want your product or service to go viral and take the internet by storm, TikTok can make that happen. It is also a promising platform to find affiliate marketers and boost brand awareness.
If you want to succeed in the world of Ecommerce, joining Pinterest should be on the top of your to-do list. This site has an amazing response rate, and at least 70% pinners will complete a purchase. Some entrepreneurs use Pinterest as a direct store front, while others utilize it as a channel to direct traffic to their official webpage.
Whatsapp is the most widely used social app for day-to-day communication. With Whatsapp business account, you can establish direct communication with customers and clients. Its global reach and added security features are ideal for business verification and sharing of promotional content.
Reddit is a place for conversations and discussions. If your brand is associated with solving problems and building relationships, Reddit is the right social platform to promote your ideas. You can also create forums and learn more about your target audience. The information you gain through Reddit can be put to good use in other social media marketing campaigns.
If your business organizes several public events (launch parties, conferences, seminars, etc.) and would benefit from real-time updates, SnapChat is a suitable platform for digital marketing. It is also most effective for generating traffic from younger audiences.