Pay Per Click advertising is among the leading forms of digital marketing today. Many businesses opt for PPC marketing to promote their products or services because building website credibility the organic way is very time-consuming. PPC allows you to display your ads over innumerable platforms, and you only pay for them when someone clicks. The concept is simple and seems profitable when compared to traditional advertising procedures where you have to pay a hefty sum upfront. However, PPC marketing is not for everyone, because one size does not fit all. It is essential to understand the potential pros and cons of PPC advertising before you invest in this marketing venture.
PPC Pros
1. Targeted Ads
PPC advertising allows you to target consumers by applying several demographics, such as geographical location, age group, gender, and so on. Therefore, your ad will only be shown to online users that match the persona of your target audience. For example, if you are selling flannel skirts in South Dakota, you would specifically want to reach out to girls and young women living within the state. You are unlikely to benefit from a middle-aged man in Australia viewing your ad, so PPC takes that into account.
2. Cost-Effective
You can set a budget for your PPC campaign, and you are not supposed to pay for an ad unless someone clicks on it. Conventional advertising requires you to pay every time an ad runs, which makes PPC advertising much more convenient and affordable. If a user clicks on your ad, it signifies that you managed to get their attention, so a purchase is in the cards.
3. Fast Results
PPC has an excellent ROI (return of investment), given that you do it right. They are great for raising brand awareness and readily improve your SERP (search engine results page) ranking. You are able to generate traffic from a variety of platforms, thereby acquiring a diverse audience. It requires little input and generates a magnified output, as opposed to conventional SEO practices.
4. Flexible
PPC ad campaigns can be customized to tailor your business goals and accommodate your financial limitations. You can control the frequency of Ad placement, as well as define your target audience. You can makes changes to your ads in accordance with changing trends and even suspend them temporarily.
PPC Cons
1. Needs Monitoring
PPC ad campaigns need to be monitored on a regular basis, in order to assess their productivity. If you just create your ads and leave them be, the costs can add up quickly. You have to optimize ads and improve them to increase your ROI.
2. Requires Skills
The success of your PPC marketing campaign ultimately depends upon your skill and understanding. You may require some training and experience to beat your completion. It is in your best interests to employ professional Pay Per Click Marketing Services in the beginning.
3. Clicks do not Guarantee Converts
When a user clicks on your ad, it means that whatever you showcased did trigger their interest. However, it is crucial to understand that every click does not lead to a sale. Many people will simply view your page without any intention of making a purchase. Some might be willing to buy a product, but not immediately; they might even forget about it later. PPC gives you a good deal of prospects, though only few actually result in generation of revenue.