SEO (Search engine optimization) is simply the ranking of your website on search engines. It is actually using certain quality content practices and technical improvements in the content to draw traffic to the website and rank the website well on Search Engine Result Pages (SERP). Writing bulk content and stuffing keywords in the content is a common practice of SEO. Almost every business does it either by themselves or they buy SEO services from a digital marketing agency.
We have dug a little into the basics of SEO. Now, let’s discuss the meat and potatoes of an SEO strategy:
1. Keyword Research:
Keywords are the words or phrases that are commonly searched for on search engines and they play a major part in ranking your website to the top of the page. If you use the proper number of keywords in the right locations, your pages will eventually move up the search engine result pages.
The traditional approach to keyword planning was to just jam as many as you could into a piece of content commonly known as stuffing keywords. This resulted in spammy material that was immediately detected by Google’s algorithm and that resulted in the de-ranking of the website. Nowadays, it’s important to conduct keyword research, employ a wide range of terms, and integrate them seamlessly. Google will make you work for it as it becomes increasingly intelligent.
Acquiring backlinks is actually the backbone of any SEO strategy. Backlink means linking your website to another website with a blog post or an article. This elevates the domain authority (DA) of your website and also directly increases the likelihood of visitors connecting to your website.
Metadata is actually the door to your website. If your door doesn’t look good or exactly like the one the user is looking for, then the user will move on to the next door. The first two items a user sees in the SERP are your meta title and meta description and they are the main things that influence your website’s CTR.
Additionally, Google uses “Crawlers” to detect and present the relevant keywords used in the metadata to the user upon search. Including keywords in your metadata (including header tags and picture tags) can help Google recognize the relevancy of your page more quickly.
4. Technical SEO:
There are a number of additional technical issues at the back end of your site that, if fixed, can significantly impact your overall SEO performance; for instance, improving your UX for mobile users. Given that more than 50% of all web traffic is mobile, technological details like UX are important.
5. SEO Metrics:
Search engine optimization (SEO) is so successful because everything can be tracked and measured. Rankings, traffic, engagement, leads, orders, income, or authority are just a few of the SEO metrics that may help you understand how your SEO strategy is doing.
These are some of the practices that can help you devise a strong SEO strategy and rank your website at the top of any search engine which will generate more traffic to your website.