All of your online marketing efforts are built on the foundation of your website. All of your other online efforts are directing people to it. It is the hub that generates leads, which lead to sales. So you’ve spent months and thousands of dollars on a new website, and it looks fantastic! But was it all worth it? Is that fancy new website actually operational, or is that old website still operational? Is there any way to find out? Yes, there is – and it’s a lot simpler than you think. We’ll walk you through various methods for calculating the ROI of your website.
Visitors who are one-of-a-kind
This number, referred to as “Users” in Google Analytics, refers to the number of visitors to your site during the specified date range. Success is defined by a general upward trend, even if it is gradual at first. Visitors should increase as a result of marketing campaigns and special promotions.
Increase this number by adding new and useful content to attract new visitors. Make the most of social media to get your content in front of as many people as possible.
Returning Visitors vs. New Visitors
In Google Analytics, this circular graph compares how many of your unique visitors are new and how many return for more. You’d like to see that number rise to around 15% for repeat visitors.
To some extent, a higher percentage of repeat visitors indicates that your website contains enough valuable content to keep readers returning to see what’s new or to refer back to your incredibly useful blog post. If that figure rises to 30% or higher, it may indicate that you aren’t generating enough new readers to increase your leads and sales.
Create a lot of great content, allow subscribers to sign up for a weekly or monthly blog recap, and use social media to attract both new and repeat readers to keep your new and repeat ratio healthy.
Acquisition Channels
This section explains how people found your site – whether directly, through organic search engine traffic, or through referral traffic from another website, and so on. A good organic traffic figure is 40% or higher. Referral traffic of 20-30% is a good indicator that people find your content valuable – because they’re linking to it!
Traffic is traffic, and traffic is good, but if you want to increase organic traffic, you should invest in SEO and create more content. Do you want more recommendations? Create content that people will want to talk about. Topics that are innovative and controversial are ideal for this. Spend some time commenting on other blogs as well.
Encourage the sharing of URLs
Referring URLs are used when other websites include links to pages on your website. When other websites link to your content, you know you’re doing something right. Take note of which of your content is most frequently referred to. This will show you what content is effective, and you can create more of it. You should also thank those who have linked to your website.
Pages with the highest/lowest popularity
Look at Behavior>Site Content>All Pages in analytics. The most popular pages for your date range will be displayed at the top. It’s natural for posts to lose popularity over time, but some will stand out for months, if not years.
Take a look at what is attracting visitors. Create more content like this if it supports your overall goals and appeals to the type of visitors you want. Consider going back and updating any older pieces that are still at the top of the list. Make certain that these pages are optimized for lead generation and have strong calls to action. Don’t squander that traffic!
Reduce the bounce rate
The bounce rate is the percentage of visitors who leave your website without viewing more than one page. As a result, it is linked to the landing page conversion rate. To reduce bounce rates, make sure your website navigation is simple and easy to use. Visitors will lose patience and leave if this is not addressed. So make the experience as easy and natural for them as possible.
