Link Building is the practice of inserting backlinks of your website on the pages of external websites having higher web authority. Search engines like Google view backlinks as endorsements, i.e. you acquire validation from entities of greater power, which improves your website identity and position. The logic is simple: if a lucrative website has agreed to publish your content with backlinks on their platform, it must mean that your material is exceptional and worthwhile. If your content is useful and informative for their followers, your website deserves to be promoted.
There are two types of backlinks, namely ‘Do-Follow’ and ‘No-Follow’. Do-Follow links are known to boost SEO metrics (SEO scores, search engine rankings, etc.) and divert traffic to your website. No-Follow links are limited to diverting traffic, which would ultimately improve your SEO if you achieve a good click-through rate. Let us look the major benefits your website can gain from link-building:
Brand Recognition and Awareness
Whether you’re a fashion designer or run a Digital Marketing Agency, you need to make a name for yourself to stand out and be seen. When you enter the market to sell your product or service, customers may pass you by without granting a single glance. They want to buy from reliable trademarks, or stick to something true and tried. However, if a brand they trust merely mentions you, puts in a good word, or decides to display your creation in their showcase, you become somebody from nobody. Therefore, backlinks provide visibility and exposure, which is exactly what your website needs to succeed.
Tremendous Web Traffic
Everyone wants their website to get maximum number of visitors, and link-building delivers that. For example, when a high-authority website posts your content and gives you credit for it, readers will feel motivated to know more about you. They will click on the backlink that takes them to your website where they should find more stuff to their liking. You can also link the externally published post to a related post on your web page; the relevant information is likely to keep the reader hooked and motivate them to re-visit. Many people will click, some will share your content, and at least a few would gladly become a regular – the result is a steadily growing audience.
Credibility Points and Referrals
When more people visit your website and stay for a considerable amount of time, you gain credibility points. You may get positive comments or reviews, which will further improve your reputation in your industry or niche. As more and more people learn that you are a promising contender in the market, they will look out for you and recommend you to others in their social circle.
More Sales/Revenue
When your SEO statistics and rankings improve, and several high-authority websites are vouching for you, users would be willing to pay for your content. Link-building is an important aspect of affiliate marketing as well. When people come to your page from an influential post or website after reading/hearing positive things, you can count on making a sell. More sales and more clicks automatically translates to a boost in revenue. Keep up the good work and you will certainly acquire a long list of loyal customers.
Broader Network
When you publish good-quality content on authoritative platforms and receive backlinks, more websites and content creators will be interested in working with you. They will reach out to you asking for content to publish on their platform or offer you to publish their content on your website. It is a win-win situation either way; you get more useful content for your own website and reach out to new audiences by publishing on other websites.