If someone told you that social media has nothing to do with SEO, they’re wrong. Believe it or not, social media can play an integral part in improving your website’s SEO. Even though social media is not directly related to SEO, we know that every renowned brand is heavily investing in social media marketing to enhance their SEO numbers. The following social media practices integrate SEO and generate more traffic to your website:
1. Publish Search Engine Optimized Content
SEO and SEO marketing are constantly evolving, thus change is imperative to keep up. Search engine algorithms and Google bot are not how they used to be – the advancement has enabled them to understand the relevance and quality of content like never before. Now Google can deliver the most accurate content, based on user search queries. Keyword stuffing/abuse is a thing of the past, and quality content rules. Therefore, creating well-researched and useful content is the only thing that matters.
Do not rush your content, in order to post the maximum number of blogs on your socials every day. Today less is more, i.e. prioritize quality over quantity. Take time to understand your readers and always check your facts. Refrain from click bait strategies and deliver what you promise. Usage of keywords is great, as long as they fit in naturally and do not mislead the audience.
2. Create Stellar Social Media Profiles
Modern customers, especially Millenials and Generation Z want to engage with your social media accounts before subscribing or completing a purchase. They want to know who you are and relate to whatever you are doing. Consider this: most recruiters require candidates to provide their social links for the same reason. The social profile of a business or individual reveals a great deal about their brand and objectives. The same goes for new leads and potential clients; they will go through your social media information before reaching out. When you connect to new people, you also do the same. You look up their social profiles to get an idea about their true identity.
The basic elements of a stellar social media profile:
- Aesthetically pleasing, i.e. sufficient, relevant, and good-looking visuals
- Easy to find, i.e. ready pops up on Google and other search engines
- Consistency, i.e. regular posts that are appropriate to your niche
3. Defined Images
Another effective method to increase user engagement on your social media pages is relationship-building. Relationships promote trust and boost authority. This approach will also help you understand the problems and needs of your target audience. When you realize their struggles and interests, it becomes easier to win them over. Create personalized posts to encourage the audience to converse with you. Ask them about their opinions and request feedback regarding your brand.